To address the challenge of fragmented attention, marketers must address their customers with creative and relevant messaging across channels. How can marketers strategically meet this objective and what are the business implications? Join Flashtalking and Labmatik as we discuss the evolving imperative for personalized advertising and how to activate data-driven messaging within your organization.
WHAT WE’LL COVER
The business case for data-driven messaging
Mapping data-driven messaging to your customer experience journey
Strategies to activate data-driven messaging