Overview

 

This section of the Privacy Policy describes how Flashtalking collects, uses, and discloses information when you visit this website (“the Site”) and applies to all websites and mobile applications from which Flashtalking collects marketing data including https://www.flashtalking.com and any/all related service URLs.

Information We Collect Automatically on the Site

In order to serve advertisements to your web browser that are relevant to your interests, we automatically collect certain information when you access the Site.. This information does not identify you individually, but it does reflect information about your visit(s) to the Site and how you interact with the content.

  • Browser and Device Information: We collect information at the time of your visit to the Site about your browser and device, including your browser type, device type, IP address, user agent string, operating system, mobile carrier (if applicable), connection type and identifiers assigned to your browser or device, such as the advertising identifiers assigned by platform providers.  This information does not directly identify a natural person or individual, nor is tied to “sensitive information” under GDPR.

  • Usage Data: We collect information about your visit(s) to the Site, including the date and time your browser or device accesses the Site and the specific pages accessed;

  • Click and Search Data: We collect information about the links that you click on and the search terms you employ within the Site.

Location Information: If permitted by your browser or device, we may collect information about the geo-location of your device for the purposes of serving you ads that may be more relevant to you or helping to understand how you responded to ads served to you. For more details, please see “Your Choices” below. We also infer information about your general (non-specific) location based on your IP address.


 
 

Information Collected On Our Website

 

Information Collected

Advertisers and publishers may provide contact information through our Site to find out more about Flashtalking, be contacted by a Flashtalking representative, or to start working with Flashtalking. Flashtalking (and its agents and service providers) may use this information to respond to your request, to send you marketing communications, and for business purposes such as marketing and research. We will also use the information we collect from advertisers and publishers for invoicing and billing purposes. You may opt out of receiving promotional emails from Flashtalking by following the instructions in those emails or by emailing us at privacy@flashtalking.com. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations, if applicable.

Flashtalking may also work with third parties that collect data on our Site and on other websites to serve you targeted ads. You can opt out of interest-based ads by companies that participate in the Digital Advertising Alliance opt out program here.

Information We Collect from Other Sources

We may also obtain other information that does not identify you personally (directly identify a natural person or individual or tied to “sensitive information” under GDPR) from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including our business partners, other advertising companies, and publicly available sources.  Please be aware that the information we receive from other parties is usually voluntarily given through use of their services.

Grounds for Using Your Personal Data

When administering the website, Flashtalking acts a data controller and relies on the following lawful grounds to collect and process your personal data:

  • Legitimate business interests. We may use your personal data for our legitimate business interests to improve our websites and content, and to optimize your experience. Consistent with our legitimate business interests and any choices that we offer or consents that may be required under applicable laws and regulations, we may use personal data and technical information for direct marketing.

  • User Consent. We may use personal data described in this Privacy Policy subject to your consent. Notably and where required by applicable laws and regulations, we will rely on your consent for electronic marketing and personalization of message content, which may include collecting information from your mobile device or computer. You may withdraw your consent at any time using the opt-out and preference management mechanisms provided within the message or by contacting us as described in this Privacy Policy. Withdrawing consent will not affect the lawfulness of consent-based processing before consent was withdrawn.


 
 

Use of Information

 

We use the information we collect through the Site to measure and improve user experience.  We may also use personal information you provide to us for sales and direct marketing-related communications.


 
 

Your Choices

 

Opting out of Interest-Based Advertising

Please visit our Opt Out page.

Request removal of your Personal Data for Marketing Communications

Whether we received your information through a form submission on the Site, through an email, provided to us directly, or through a partner service, you may opt out of marketing communications through the opt out process provided in our marketing messages. Please note that while the opt out is being processed, you may receive additional marketing communications.


 
 

Data Subject Rights
(EU only)

 

This section addresses the Article 12 requirement for Transparent information, communication and modalities for the exercise of the rights of the data subject.  An individual who seeks access to personal data concerning them, or who seeks to correct, amend, request processing restrictions, object to processing, or delete personal data or exercise a right of portability can direct his or her query to Flashtalking at privacy@flashtalking.com.

Flashtalking abides by the Data Subject Rights requests referenced within GDPR Articles 13-22 with respect to:

  • Right to be informed (about processing activities and applicable rights)

  • Right to access data (or obtain data being processed)

  • Right to rectify information (when outdated or incorrect)

  • Right to erasure (and to be publicly forgotten)

  • Right to object to processing (particularly activities based on consent)

  • Right to restrict processing (when processing is deemed to be unlawful)

  • Right to data portability (between proprietary systems in a common format)

  • Rights related to automated decision making (including decisions based on profiling activities)

Flashtalking and its subsidiaries and partners have put into place operational processes to comply with all Data Subject Rights requests within 30 days when received, however we may need to verify certain Personal data fields to ensure we act upon the correct data.

Right to be Informed about Processing (Articles 13 and 14):

An individual who seeks access, or who seeks to correct, amend, or delete data collected for sales or direct marketing purposes can contact Flashtalking at privacy@flashtalking.com. We will respond/act within 30 days.  You may also Opt Out of marketing communications through the mechanism provided in the message, in which case, we will no longer use your Personal information for direct marketing.

Right to access data (or obtain data being processed) (Article 15):

We will release the information upon verification of personal data. If such information cannot be verified, we reserve the right to withhold fulfillment the request.

Right to rectify information (when outdated or incorrect) (Article 16):

Once data access is given, as per Article 15, the user has the right to rectify. Please submit such requests to privacy@flashtalking.com.

Right to erasure (and to be publicly forgotten) (Article 17):

Personal data held for sales and marketing purposes may be overwritten/deleted upon request.

Right to restrict processing (when processing is deemed to be unlawful) (Article 18):

Flashtalking will suppress use of personal data for sales and direct marketing following the actions in Article 17. Users can also accomplish this through the Opt Out mechanism provided in marketing communications.

Right to data portability (between proprietary systems in a common format) (Article 20):

If requested to, we will act in accordance of Article 15 provided that as per Article 20, a common format is available.

Right to object to processing (particularly activities based on consent) (Article 21):

Similar to Article 17, users may object to use of their personal data for sales or direct marketing communications by either requesting from Flashtalking or via the Opt Out mechanism provided in communications. Flashtalking will comply with all such requests.

Rights related to automated decision making (including decisions based on profiling activities) (Article 22):

Flashtalking does not rely on any fully automated decision making with respect to sales and marketing communications.