Easily execute advanced cross-device personalization strategies. Flashtalking’s integration with all leading identity partners allows advertisers to reach their customers with true one-to-one creative messaging and cross-channel sequencing—no matter which device they’re using.
overcome the challenge
of cookie blindness
Cookie blocking and deletion rates are on the rise, making accurate reach, frequency and attribution increasingly difficult—if not impossible. Flashtalking’s cookieless tracking solution FTrack helps advertisers fill the gaps.
The promise of people-based messaging can’t be realized if advertisers don’t have a single connected view of their customers. Flashtalking enables advertisers to easily execute cross-device personalization strategies through identity graphs.
CONNECT USER IDS
As advertisers invest in building sophisticated ad tech stacks with multiple partners, it’s increasingly difficult to connect user IDs for a full view of the customer journey. Flashtalking’s IDconnect solves this important challenge to integrate and synchronize IDs.
PRIVACY-FRIENDLY COOKIELESS TRACKING
Flashtalking’s cookieless tracking solution FTrack is a high-accuracy, privacy-friendly, probabilistic ID to measure customer engagement. When cookies work as intended, they provide a connected view of a customer’s interactions on the path to conversion. However, when cookies are unavailable, that connected view becomes disjointed—significantly impacting measurement. FTrack enables advertisers to accurately identify customers in order to attribute more conversions where cookies are unavailable. As a result, advertisers can have more confidence in the effectiveness of their digital ad spend. In Flashtalking’s recent Cookie Rejection Report, we explore the effects of cookie rejection and methods for advertisers to overcome this industry challenge.
MORE ACCURATE INSIGHTS
Optimize confidently with accurate of reach, frequency and conversion measurement.
Overcome cookie blindness with a privacy-friendly, GDPR-compliant cookieless tracking solution.
HIGHER MATCH RATES
Improve device graph match rates by 50-100%.
messaging & analytics
Reach your customers with true one-to-one creative messaging and cross-channel sequencing—no matter which device they’re using. Easily execute people-based messaging with Flashtalking’s native identity graph, FTrack, or through our integrations with the leading identity partners.
ALIGN CREATIVE MESSAGING TO MEDIA BUYS
Drive stronger activation of your targeted media buy. By targeting creative based on the DMP/DSP IDs, advertisers see the highest possible match rates between their media buys, audience segments and retargeting pools.
GO BEYOND OFFLINE COOKIE SYNCS
Unlike other identity solutions in market, Flashtalking offers real-time identity syncing to combat the low match rates of offline cookie syncs. Real-time syncs occur when customers visit the advertiser’s site and at impression time—ensuring the highest possible match rate.
CONNECT IMPRESSIONS & EVENTS ACROSS PARTNERS
Flashtalking’s IDconnect unifies data across the ecosystem, providing a more comprehensive view of campaign activity and the customer journey in one data set—making analytics more accurate and actionable. Advertisers can now make better informed decisions and build proprietary data models based on a more accurate view of the customer journey.
SPEND MORE TIME ANALYZING DATA, NOT PREPARING IT
Flashtalking’s IDconnect+ provides the industry’s first model-ready data sets. We remove invalid impressions, non-human traffic and outliers from the data, then sessionize and sequence data at the user, placement and impression level for complete user paths. Advertisers benefit from model-ready data sets, reduced workload and accelerated time to insight. Most importantly, your data is securely transferred to your preferred development environment.
WORK WITH your
As the leading independent global ad server, we’ve integrated with all major identity partners, DSPs and DMPs so that advertisers can continue to work with their existing preferred ad tech partners.