For decades, the vehicle for brand-building has been mass media. However, in a new age of fragmented media consumption and always-on and distracted consumers, traditional media channels are proving inadequate at persuading digital-first consumers. Many brands struggle to deliver a relevant value proposition to the consumer, and at risk of being tuned out entirely. Enter data-driven messaging. Data-driven messaging achieves personalization on a mass scale by combining the reach of traditional broad media buys with the targeting and personalization of 1:1 direct marketing tactics.
TAILOR CREATIVE TO YOUR CUSTOMERS
Tell concise, repeatable stories to your customers based on their interests. A health food brand may advertise gluten-free products to health conscious consumers, while featuring GMO-free products to those who are environmentally conscious.
TELL STORIES BASED ON CIRCUMSTANCE
Tailor creative messaging to meet consumers’ needs in a given circumstance. Serve after-school snack messages to families in the afternoon, versus messaging to stock up for the big game for sports fans. Being relevant in the moment is key.
measure with confidence
Assemble complete customer journey views from first interaction to conversion. Flashtalking’s algorithmic multi-touch attribution models and machine learning algorithms enable you to optimize creative performance and CPA.
our industry expertise
CPG VERTICAL ACCELERATOR
Discover how data-driven messaging can be applied at scale to personalize the customer experience journey and drive increased sales. Download your copy today!