DRIVE PURCHASES
THROUGH PERSONALIZATION

For decades, the vehicle for brand-building has been mass media. However, in a new age of fragmented media consumption and always-on and distracted consumers, traditional media channels are proving inadequate at persuading digital-first consumers. Many brands struggle to deliver a relevant value proposition to the consumer, and at risk of being tuned out entirely. Enter data-driven messaging. Data-driven messaging achieves personalization on a mass scale by combining the reach of traditional broad media buys with the targeting and personalization of 1:1 direct marketing tactics.

 
 
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TAILOR CREATIVE TO YOUR CUSTOMERS

Tell concise, repeatable stories to your customers based on their interests. A health food brand may advertise gluten-free products to health conscious consumers, while featuring GMO-free products to those who are environmentally conscious.

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TELL STORIES BASED ON CIRCUMSTANCE

Tailor creative messaging to meet consumers’ needs in a given circumstance. Serve after-school snack messages to families in the afternoon, versus messaging to stock up for the big game for sports fans. Being relevant in the moment is key.

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measure with confidence

Assemble complete customer journey views from first interaction to conversion. Flashtalking’s algorithmic multi-touch attribution models and machine learning algorithms enable you to optimize creative performance and CPA.

 
 

 
 
 

our industry expertise

 
 
 

 
 
 

DOWNLOAD

CPG VERTICAL ACCELERATOR

Discover how data-driven messaging can be applied at scale to personalize the customer experience journey and drive increased sales. Download your copy today!

 
 
 
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