THE SOLUTION FOR
Together, Flashtalking and Adobe provide the best marketing and advertising technology platform in the market.
Flashtalking provides Adobe users more accurate and better connected advertising data, enabling more powerful insights across the customer journey.
BETTER MEDIA PERFORMANCE
Flashtalking enables users of Adobe Audience Manager and Ad Cloud to better target and personalize media, and to have greater control over the frequency with which users see ads.
Flashtalking’s industry leading campaign management tools connect directly to Adobe Ad Cloud—making ad ops tasks more efficient and reducing chances for error.
Map the full customer journey from ad exposure, to site visit, to conversion. Flashtalking’s integration with Adobe Analytics provides more seamless data connection and log-level reporting.
Measure the actual contribution of paid media to sales performance. Flashtalking’s cookieless and cross-device tracking across media channels drives more accurate multi-touch attribution.
Optimize media spend by identifying over- and under-performing segments. Adobe Audience Manager ingests Flashtalking log data for segment-level reporting.
Target users based on previous media exposure and response. Easily create Adobe Audience Manager segments based on traits from Flashtalking media exposure and interaction logs.
Manage frequency across all media partners with Flashtalking’s Universal Frequency Signaling to avoid over-exposure to only a small pool of users.
AD OPS TEAMS
Reduce time to market and effort to launch new campaigns and to retraffic ongoing campaigns. Flashtalking’s integration with Adobe Ad Cloud provides streamlined trafficking features, including the easy deployment of Flashtalking retargeting and conversion pixels through Adobe Launch.